Given Oak & Eden's unique position as one of the few brands able to sell and ship directly to customers via its website, we developed a strategic approach utilizing Facebook advertising to drive sales. This strategy included utilizing branded content featuring celebrity endorsements and targeted video advertisements that showcased the unique in-bottle finishing process of Oak & Eden. Through careful engagement building, we aimed to generate curiosity and interest among potential customers.
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In addition to our primary objective of increasing sales for Oak & Eden, we also implemented a comprehensive strategy to enhance brand awareness. This strategy drove traffic to the brand's website, resulting in over 100,000 unique visitors. Additionally, we directed these visitors to the store locator page, enabling them to easily find a physical location to purchase the product. This not only increased foot traffic to physical locations but also helped to cultivate a sizable and dedicated customer base over the preceding months. Our efforts have led to a significant increase in brand recognition and customer loyalty which we believe will have a positive impact on the sales figures in the long term.